How HTML Messages Can Give You Better Clicks Compared to Text Messages

This is a guest post by Kaushal Gandhi.

This is a guest post by Kaushal Gandhi.

There is an unnecessary and unending competition between messages created in plain text and those created in HTML, but it’s obvious that HTML created messages are more preferable over plain text messages. It goes without saying that HTML messages have undeniably attractive webpage layouts, are more track-able and more secure when presenting important documents such as financial statements.

HTML Message

Let’s take a closer look at what “edge” HTML messages have over plain text messages that if harnessed will greatly multiply your hits and conversions.

1. Always ensure that the HTML message has a clear attractive design with the sender’s logo appearing at the top. This assures the email respondent that the message is really sent by the company it purports to be from. Be sure that the logo links to the company’s homepage.

2. It is important to maintain uniformity or sameness between your HTML message and that of your website. Uniformity is easily enhanced by the use of similar color and graphics, basic design and the site of critical links. This enables email respondents to relate and connect your HTML message and your website easier, thus, ensuring an undistorted visual image/brand of your company.

3. Strategically position your “Conversion Triggers”. These are the links that should redirect your email respondent to your service or products page for purchase. These links should be easily seen, graphically attractive and colorful to catch the respondents’ attention and prompt them to click.

4. The most crucial information that you intend to pass on to your respondents should appear at the uppermost portion of the message and towards the left since reading is from left to right.

5. Use simple explanatory text with your graphics to explain to your respondents on what they are clicking on. This also helps your respondents allow your content in case its blocked by ISPs.

6. It is important to have a link that attaches the plain text version of the HTML message to your email. This may be useful for those with mobile devices or those who prefer plain text.

7. It is advisable to center your email with a width of 600px – 650px. This encourages your respondent to read your content.

8. Finally, it is prudent to try out your HTML message with different ISPs and email boxes as this ensures that your HTML message does not lose its format and design which can cause it to be junked your potential clients.

These points will undeniably multiply your email marketing CTR.

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Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management and Social Media.

  • Brian Yang

    Welcome to TechAirlines and thanks for the great guest post!

    It is certainly true that HTML messages can lead to better click through rates than text emails would.